Heath Wells

Heath Wells, General Manager, B2B

Heath is Co-Founder of NuORDER and General Manager of Brand at Lightspeed, overseeing NuORDER by Lightspeed. NuORDER by Lightspeed is a B2B commerce platform that is revolutionizing buying and selling between brands and retailers.

Heath is an entrepreneur at heart, having founded an internet business at age 15 in Adelaide, Australia. He went on to serve as Managing Director, at Furst Media in Australia from 2004-2008, where he and partner Olivia Skuza led the company to great success across publishing, creative, and digital commerce.

Following a successful departure from Furst Media in 2008, Heath and Olivia moved to Los Angeles where they founded STATE OF TOMORROW, L.A.’s first and only fashion-focused marketing and digital agency at the time. While the agency produced award-winning campaigns and cutting-edge brand development, Heath spurred the innovation side, expanding the agency’s work on e-commerce sites into full backend CMS development. During this process, he witnessed a fashion wholesale model that was, in short, antiquated, and saw an opening to revolutionize the entire industry. This led Heath to begin developing NuORDER in 2011.

Heath’s passion, spirit for positive change, and unrelenting drive have been key factors in NuORDER’s current success, including several product innovations brought to market under Heath’s leadership. In 2020, NuORDER introduced Virtual Showroom, a collaborative technology that provides retailers and brands with an immersive online experience to buy and sell in the absence of physical appointments. Virtual Showroom quickly scaled and NuORDER soon became the official digital trade show provider for the largest trade shows in the world. In 2021, NuORDER launched Payments, an innovative and streamlined processing solution transforming the way brands and retailers transact on a global scale.